Why Not Both?Most of us were first introduced to quantitative and qualitative concepts as they related to our relationships growing up. We were always…Jul 18, 2022Jul 18, 2022
Who Lives in the “Global Village”?Those who try to understand our world or any aspect of it will never run out of content to support their theories. While new approaches or…Jun 19, 2022Jun 19, 2022
How Many Steps?The Two-Step Theory, developed in the 1940s by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, was theorized in response to the 1940…May 22, 2022May 22, 2022
Shot Through the Heart and Media is to BlameBeing born in 1995 meant I was right on the cusp of everything. I grew up playing outside till it would get dark while my (10 years…May 16, 2022May 16, 2022
Sing 2, Me? Us? Everyone!Social media networks and applications have helped increase our connection with one another and have transformed the business world. It can…Dec 7, 2021Dec 7, 2021
Hello… CaffeineIt can be difficult to find an untapped area of a market to make your brand, business, or opportunity stand out. Once you do, it usually…Dec 5, 2021Dec 5, 2021
Social SkiesThe airline industry always seems to face hot water, or turbulence, on social media. When one issue is aired for the world to see, whether…Nov 30, 2021Nov 30, 2021
Social Media Sells (Us) Out“Advertisers are the customers; we’re the thing being sold.” Aza Raskin — The Social Dilemma 2020Nov 21, 2021Nov 21, 2021
Just… Do It.There is a reason influencer marketing has dominated the traditional marketing industry. When done right, the pairing of a brand and an…Nov 14, 2021Nov 14, 2021
