Those who try to understand our world or any aspect of it will never run out of content to support their theories. While new approaches or applications of varying theories are constantly being developed, there are a few theories that many use as the basis for their concepts. …

We, as humans, can be easily persuaded. We tend to think this is a negative attribute or a sign of weakness. But no one is immune to it. Sure, you may think you were strong or mightier than others when you didn’t drink in high school or didn’t do “what…

The Two-Step Theory, developed in the 1940s by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, was theorized in response to the 1940 U.S. Presidential Election. It dissected who had more control over public opinion, the media versus opinion leaders. They determined it was the opinion leaders, those who share information…

Being born in 1995 meant I was right on the cusp of everything. I grew up playing outside till it would get dark while my (10 years younger) baby sister grew up on her iPad. I grew up learning cursive and how to type on donated Mac computers, whereas the…

Social media networks and applications have helped increase our connection with one another and have transformed the business world. It can be a powerful tool in creating marketing campaigns to reach audiences that we not accessible before. There are different strategies to employ when looking at different types of social…

It can be difficult to find an untapped area of a market to make your brand, business, or opportunity stand out. Once you do, it usually means taking a chance to see if it is right for you and your audience. Social media has offered those opportunities for many companies…

The airline industry always seems to face hot water, or turbulence, on social media. When one issue is aired for the world to see, whether it is disgruntled guests, tired flight attendants, or pilots making inappropriate gestures, it always comes back to reflect on the industry. Its responses to these…

“Advertisers are the customers; we’re the thing being sold.” Aza Raskin — The Social Dilemma 2020 There is no doubt that social media has transformed almost every part of our modern-day lives. How we talk, how we work, how we organize, plan, and even buy food. In the Netflix documentary…

There is a reason influencer marketing has dominated the traditional marketing industry. When done right, the pairing of a brand and an influencer can create more awareness for a cause, increase sales for the brand, and even expand the reach and audience of the creator. But what constitutes an influencer…